What can football learn from business? What can business learn from football? And how can business implement these practices? Sten Soderman describes and explains how organizations such as football clubs operate, highlighting best practices within profit-driven corporations that can be adopted by fo[...]
This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for [...]